JANDEK: IT’S TRUCK MONTH

Uh. We, and everyone else on the Corwood Industries media list, got this in our inboxes this morning. Uh. We’re just going to reprint parts of it. Uh:

**FOR IMMEDIATE RELEASE**

Jandek Track Licensed by Mazda for Ad Campaign

April 1, 2007 (Houston, TX) Corwood Industries announces that the Mazda USA Motor Corporation has licensed the Jandek composition ‘Fork in the Road’ (from the 2005 CD Khartoum) to use in a series of ads to promote the Texas Limited Edition of the 2008 B-Series Mid-Sized Truck.

Uh. Uhh. We’re going to skip the part of the release that talks about things like the B-Series’ class-leading low-end torque and get right to the PR mouthpiece:

“Like the state itself, the Texas Limited Edition B-Series Truck is authentic and rugged. In advertising the truck, we wanted to tap into that spirit, plus the fierce individualism that all Texans share,” said Carol Amherst, VP Regional Marketing, Mazda Motors USA. “Jandek is the perfect embodiment of what Texas and the Edition stands for, and we’re excited to use his music and have him as a spokesman for this campaign.”

Uh. Yeah, we added the emphasis. Go read it again. So actually not just the song, but, um, will Jandek be driving the truck in the commercials? Will he get a catchphrase? Minds are blown. Trust us when we say we will be checking YouTube every ten minutes for the rest of our lives until this commercial is posted. You’ll see it when we do. Ok, we need a nap now.